Holland's Pies, producer of the North West's favourite pies and

The new Iveco 3.5 ton vans, which come with custom-designed temperature controlled bodywork, will halve Holland's carbon footprint by half a ton of carbon per annum and save the company over £200,000 in fuel efficiency alone.

"The sight of a Holland's delivery van, with its distinctive green, red and gold livery, dropping off pies and puddings to the local chip shop is one which is close to the heart of so many in the North West", said Neil Court-Johnston, Managing Director of Holland's.

"That's why, in terms of livery, we've decided to stay true to the famous, brightly painted design which first appeared in 1927. But that's where the likeness with the old Holland's delivery vans ends. Thanks to state-of-the-art engineering, our new vans will be vastly more fuel efficient than their predecessors, which will help us to reduce both our costs and our carbon footprint."

Holland's employs over 400 people at its Lancashire base and is part of the chilled division of Northern Foods. The company enjoys a 60% share of the market in the North West, an area where 92% of people have heard of Holland's Pies.