Yorkshire Building Society is hoping flower power will help it grow closer to raising its fund-raising target of £1m. during its Hour of Need campaign for Marie Curie.
Its agency in Barnoldswick, Windle and Bowker, is joining others around the country to get behind the daffodil this March.
The yellow campaign encourages people in the community to give a donation and wear a daffodil pin, in support of Marie Curie’s Great Daffodil Appeal.
Every £20 raised during the society’s Hour of Need campaign will help fund one hour of Marie Curie Nursing care. The Society is aiming to raise £1m. by December 2016, which equates to funding two hours of care by a Marie Curie Nurse for every hour of the campaign.
Martin Heming, Director at Windle and Bowker, said: “By supporting our Hour of Need campaign and this year’s Great Daffodil Appeal you will be helping to provide nursing care for people with a terminal illness in their hour of need.
“Sadly, most of us know someone who has been affected by terminal illness but by wearing a daffodil pin you can help make a difference.
“We have been overwhelmed by the level of support people in our community here in Barnoldswick have shown for the Hour of Need campaign but we know we can do more.
“The charity’s annual appeal gives us an opportunity to do just that by encouraging people to ‘get behind the daffodil’ this March.”
Jude Bridge, Executive Director of Marketing, Fund-raising and Public Affairs at Marie Curie, said: “The money raised will make a real difference and help Marie Curie nurses provide care and support to people living with a terminal illness and their loved ones at a time when they need us the most.”
The society’s Hour of Need campaign was launched in 2014 with the aim of raising £500,000 by December 2016. Thanks to the strength of support this was reached a year early with the current total standing at more than £837,000, the society has now set its sights on reaching £1m.
To sign up for a Great Daffodil Appeal fund-raising pack visit www.mariecurie.org.uk/daffodil or to donate £5 text DAFF to 70111 or call 0800 716 146 and donate over the phone.