The rows of empty seats at Turf Moor home games tell their own story.
While the goods are being delivered by the team, the price of watching football has reached alarming levels.
Thankfully, Burnley Football Club has announced season ticket prices will be frozen for early purchasers. That at least is a start to addressing the cost of watching your beloved team which, in these austere times, is fast becoming something of a luxury purchase rather than a must have.
The Clarets have some of the most loyal supporters in the land. It is good to see that the club is trying to help them.