A vibrator based on the AUBERGINE emoji has gone on sale.
The Emojibator, which costs £26, is styled after the phallic symbol often used in lieu of cruder emojis.
The vibrator boasts “10 vibration settings that always hit the spot” and is waterproof “for bath and shower play”.
Amused social media users branded the toy “ridiculous” but “genius”, poking fun at the toy’s photo shoot involving a cat.
Joshua Kanter said: “Wouldn’t it be easier and cheaper to buy an actual eggplant? You’d really be killing two birds with one stone because afterwards you can cook it for dinner.”
Barbara Casey added: “Since when do we have to spend money to make masturbation fun, easy and accessible?”