Wynsors World of Shoes has today announced the launch of the world’s lightest ever footwear range, the Invisible Shoe.
Comprised of the world’s most breathable material, Wynsors’ new Invisible Shoe range incorporates revolutionary seamless design technology, which offers the sensation that you are in fact wearing no shoes at all.
The Invisible Shoe is arguably the most versatile new footwear product to hit shelves this year and can be effortlessly matched with any colour scheme or style to fit perfectly with your spring/summer wardrobe.
Aimed at all ages the Invisible Shoe is expected to compete directly with flip-flops and sandals for the spring/summer market.
While pre-launch focus groups have shown a high level of interest from women desperate for an end-of-night substitute for painful high heels.
The new affordable range is available exclusively online from April 1st and all proceeds from the sale of the Invisible Shoe will go to cancer charity Macmillan.
Lee Gomersall from Wynsors said: “This is a product the footwear industry hasn’t seen coming and we’re excited about seeing the British public wearing our Invisible Shoe this spring and summer, and expect it to be one of our most popular products ever – I can’t see them not selling.”
Sebastian Farrell from Macmillan added: “We’re proud to partner with Wynsors on such an innovative product that could revolutionise the footwear industry – no one has seen this type of shoe before.
“I personally love the Invisible Shoe and can’t bring myself to take them off. I even wear mine to bed!”
Wynsors (@wynsors_shoes) is holding a Twitter competition to mark the launch this morning (01/04), which will see customers invited to share photos of them modelling the new range using the #InvisibleShoes for a chance to win £50 voucher to spend online or in store.