Partnership’s strong message on road safety

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Pendle’s Community Safety Partnership has been driving a strong message to young people about safety on the roads this week - Road Safety Week.

The theme is “Too young to die”, which aims to highlight that road crashes are the biggest killer of young people and the impact that this can have on families and communities.

“This is a fantastic opportunity for us to raise awareness about driving safely and preventing needless tragedies,” said Coun. David Whipp, chairman of the partnership.

“Many road crashes involve young people and they can inflict terrible suffering on friends and families by ending lives too soon or causing life-changing injuries.

“We can all play a part in reducing the number of devastating crashes and casualties on our roads for everyone.”

Statistics show that motorists who drive above the speed limit or too fast for the road and other people using it are one of the biggest causes of deaths and injuries of young people.

Slowing down is the single most important thing that drivers can do in towns, villages and close to schools. The slower people drive, the more likely they are to be able to react to the unexpected.

In November, 2009, 14 people were killed or seriously injured on the roads in Pennine Division and in November, 2010 there were 10.

Lancashire Fire and Rescue Service is educating council staff about the dangers of driving without a seatbelt, using a mobile phone, speed and child restraints.

Steve Chappell, Station Manager for Pendle’s rural fire stations, said: “We witness the consequences of irresponsible driving far too often.

“It’s vitally important that we continue to push the message about how important road safety is.

“We’re approaching a time of year when roads and weather conditions are becoming a little more treacherous and people need to be alert when they are driving.”