Television advert is filmed in Colne

LIGHTS CAMERA ACTION: A new advert is filmed on Colne's High Street (S)
LIGHTS CAMERA ACTION: A new advert is filmed on Colne's High Street (S)

Colne was yesterday filled with “lights, camera and action” as a television advert for an insurance company was filmed on the high street.

The Colne Times went along to the scene following a social media frenzy to talk to the people behind the cameras.

And while the company remained tight-lipped about their identity and the content of the advert, they did reveal they were using Darwen-based White Noise Production Company to film the shoot.

One staff member said: “We are shooting an advert for a new life insurance brand. It’s going very well, and we have been surprised at how busy it’s been.”

The crew were on set since the early hours, using coffee merchants About Coffee as one of their locations.

The advert will be released on some satellite and terrestrial channels at the end of October.

For more information see Leader Times Newspapers.