Marketing project to boost Nelson town centre

Mary Portas on her tour of Nelson.
Mary Portas on her tour of Nelson.

The battle to make Nelson Town Centre a success for shopping and attractions has been given a new impetus.

The Nelson Town Team is to run a promotional project to attract more visitors and shoppers to the town centre.

Nelson new logo (S)

Nelson new logo (S)

And it will be spearheaded by Scott Dawson Advertising, based in Burnley.

The innovative project, starting this month, aims to increase interest in the town and is the latest stage of the Portas Pilot funding project.

And a variety of activities have been planned.

Murray Dawson, managing director at Scott Dawson Advertising, said: “A new logo has been designed which will appear on all the literature and marketing materials and we are also embracing social media with a Twitter campaign and You Tube clips.

And committed: “Nelson has a great deal to offer and we want to attract people in to the town centre who may not have visited Nelson for some time.”

Lara Oddie from Oddies Bakery and vice-chair of the Town Team added “We’re three years on from receiving the Portas Pilot funding.

“We’ve seen a huge variety of new things happening in the town through our funding from sports activities in the town centre, a children’s pop-up art shop in Pendle Rise, six Art and Vintage Markets, various events and most recently opening The Shop in Nelson – the Town Team is very proud of this exciting new space.

“This marketing project is going to recognise the changes that have been achieved in the town in recent years.

“The number of empty shops has reduced throughout and most significantly on the pedestrian section of Scotland Road and the Victory Centre (where we wanted to concentrate the funding) which has seen a fantastic 9% fall!”

All shop keepers will be asked to take part in the four month promotional campaign and there will be opportunities for their businesses to feature in a promotional leaflet which will be distributed to the surrounding localities, as well as featuring in promotional videos that will be uploaded to social media websites and You Tube.

Shops, outlets or businesses wishing to sponsor the campaign, contact Sue Lawson on 426846.

A key event is also due to take place later in the year.

On September 18th and 19th a food festival will be taking place in the town centre with stalls offering a choice of English and Continental foods, as well as Asian delicacies.