A Nelson-based filmmaker is representing Pendle on the national stage, having been nominated for two awards for its renowned wedding videos.
Amor Media Productions, which has offices in Manchester, London, Dubai, and Nelson, was established by Mujahaid Bin Jamshaid in 2009 and has gained an international reputation for its wedding videos.
Shortlisted for ‘Wedding Videography of the Year’ at the inaugural National British Asian Wedding Awards in London on Monday, March 6th and ‘Filmmaker of the Year’ at the Asian Wedding Experience Awards in Manchester on March 27th, Mujahaid’s decision to leave the world of banking to set up the company has been richly vindicated.
“Creative arts was always embedded in me,” said Mujahaid (31), who set up the company with the help of a £2,000 Pendle Business Support grant.
“Filming allowed me to exercise that creative part of my brain that you don’t normally exercise in a 9-5 job.”
Mujahaid’s passion for creativity was originally sparked by performing in school plays and musicals, and he even went to London for auditions. But after graduating from the University of Manchester with a first class degree in economics in 2006, he worked for HSBC as an investment banker.
“Leaving my job at the bank was painful,” said Mujahaid. “I [had] no experience in business, just a passion for storytelling. The first two years were extremely difficult, but perseverance and determination finally paid off.”
Inspired to learn more about video editing and having filmed countless hours of footage on his travels in his second year of university, Mujahaid sold his car and all his assets to buy professional equipment. Amor has “gone from strength to strength”, in his words, blazing a trail in the wedding filmmaking industry.
“Shooting weddings is always a beautiful affair,” Mujahaid said. “They’re so colourful and vibrant and fast-paced: you only have the opportunity to shoot once - there are no repeats and reshoots - so that’s a challenge in itself.
“A person’s wedding is one of their most important and cherished days - it’s a happy occasion and to be part of this is amazing,” he added.
On Amor Media Production’s nominations for the two prestigious awards, Mujahaid said: “It’s such a humbling experience and brings a lot of joy and emotions. When leaving the bank, my family and friends didn’t understand. But I had a vision.
“It’s such a great feeling to know that people from all over the world enjoy and appreciate our work,” Mujahaid continued. “We’re proud to represent Pendle on a national scale.”