As figures on reports of child abuse soar, Lancashire has bucked the trend by reporting a 14 per cent decrease in calls to the NPSCC.
The NSPCC says the number of child cruelty and neglect cases recorded by police in England has increased by 75 per cent in the last 10 years, with 8,506 offences in 2014-15, compared to 4,855 in 2005-06.
But in Lancashire, a Freedom of Information request showed in 2014-15 there were 103 child cruelty and neglect cases – a drop of 14 per cent from 2012-13.
An NSPCC spokesperson said: “Child neglect is a concern whether it’s one case or 100 cases. Neglect simply does not belong in the 21st century.
“It is the most common form of abuse in the UK and can wreak havoc on a child’s brain development, emotional well-being, ability to form relationships, and mental health.”
Lancashire County Councillor Matthew Tomlinson, cabinet member for children, young people and schools, said: “Tackling child cruelty and neglect is always a priority for the county council.
“We work closely with the police and other organisations to identify and deal with any cases quickly and encourage people to report cruelty and neglect.”
To report child abuse or neglect, visit gov.uk/reportchildabuse or contact Lancashire County Council on 0300 123 6720, or 0300 123 6722 outside office hours.