Donating generously towards the back end of last year, shoppers at a prominent supermarket in Colne have raised over £6,000 for The Royal British Legion’s Poppy Appeal.
Sainsbury’s in Colne raised a grand total of £6,078.78 for Poppy Appeal between October and November 2017, taking the total raised by Sainsbury’s customers across the UK to over £3 million in 2017.
As one of The Royal British Legion’s largest corporate partners, the supermarket welcomed Poppy Appeal volunteer collectors in store to raise vital funds for the charity, with customers also able to donate their old £1 coins, which went out of circulation earlier in the year.
“Our local community always get behind the Poppy Appeal and each year our customers and colleagues continue to dig deep to support the charity," said Mike O’Hara, Store Manager at Sainsbury’s Colne. "We’re thrilled to have raised such a huge amount for The Royal British Legion and look forward to seeing what the future holds for the 23 year partnership.”
In 2017, Sainsbury’s also marked the Centenary of the Battle of Passchendaele through sales of a commemorative pin badge, which can still be bought online through the Sainsbury’s website.
“We’d like to thank the Sainsbury’s customers and colleagues in Colne for their ongoing support," commented Ben France, Head of Corporate Partnerships at The Royal British Legion. "Money raised through the partnership continues to help the legion provide care and assistance to our Armed Forces community, which includes serving personnel, veterans, and their families."
The Royal British Legion is the nation’s biggest Armed Forces charity offering support and advice to the Armed Forces community in key areas such as; finance, care, recovery, Independent Living, respite and employment. In the last year, the generosity of the British public helped the charity answer more than one million requests for help.