Some people are just born to help others in life and Ian White is one of them.
He has been a poppy seller in Colne for an incredible 47 years, raising funds for ex servicemen, and he has no intention of giving up anytime soon.
Ian (71) said: "I feel it is important for future generations to know the meaning of the poppy, what it stands for and also how proceeds from the sales go towards helping those injured in war."
This is a remarkable achievement for the former RAF serviceman who was injured at the Battle of the Aden on the Arabian peninsular in 1965.
He has seen what war does to its victims and he wants to keep the tradition of poppy selling alive and well.
Ian, who has lived in Colne all his life, has spent many years quietly working away behind the scenes helping others. He is a former nurse who has also worked as a college lecturer in learning support areas.
But he is modest about the contribution he makes which also include acting as a badge leader with the St John Ambulance in Colne, a position he has held for almost 20 years and also his volunteer work with the Air Training Corps, an organisation he has been involved with for the past 34 years.
Ian said: "I don't want to promote myself but it would be nice to get the message out there about the organisations I am involved with so that more people are aware of the sterling work they do."