Have you seen the new Holland’s Hill?

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Forget the Hollywood hills and putting your name up in lights, it’s all about the new Holland’s Hill, in Lancashire, where enormous letters have been constructed to celebrate the iconic status of the Holland’s brand and the launch of its new logo and branding.

The hills were alive with a massive construction over 50ft wide of the new-look Holland’s logo. Pie-enthusiasts paying homage to this much-loved brand were out in force to help carry the individual letters up the hillside.

The new-look Holland's Pies vans (s)

The new-look Holland's Pies vans (s)

Visible from the town below and from the passing M66, the standout display revealed an exciting glimpse of what’s to come from Holland’s Pies.

Holland’s, the North West’s best-known producer of pies and pastries, has refreshed its look by introducing a new modern logo, bolder coloured packaging and new on-pack messages. There will also be a rollout of new POS across Holland’s various retail outlets.

David Girdler, spokesperson for Holland’s, said: “We wanted to showcase our new look logo for the very first time in the hometown of Holland’s.

“We’re proud of the loyal support we have for the Holland’s brand and the iconic following that it has, so we wanted to share our fresh modern and contemporary new look in a very different way, for all to see!”