Sean Dyche has shrugged off speculation linking him with the Aston Villa job, and insists he is enjoying trying achieve another "magic" promotion to the Premier League.
Remi Garde left Villa Park on Tuesday night after a dismal few months at the helm, with Villa all but relegated from the top flight for the first time since 1987.
Dyche is among a long list of managers whose names have been mentioned in passing with the vacant post, along with favourites Nigel Pearson and David Moyes.
But he is focused on his job at Turf Moor: "It’s one of then situations. I’ve had a few over the last year or so. I don’t take it lightly, it’s a paper story. We know how that can work.
"We’re making a good fist of what we can achieve here, that’s my focus, it’s the teams focus, we want to get Burnley in the Premier League.
"There’s a lot of things said, a lot of angles, a lot of connections over nothing. My focus is here."
Asked whether fans should worry whether he will stay beyond the summer, he added: "I'm always open with the fans and the press, it's not a forever story, as you find in football, it's just not.
"As quick as you a a hero, you are a zero, never more so than nowadays.
"Brendan Rodgers is a good example, he was close to doing an amazing thing, and the. Very quickly it snowballed into a 'not the right man' scenario.
"It's gathered pace the other way now, without getting that many results.
"If it was the same manager, would it be deemed the same way?
"Modern fans get bored with a manager's rhetoric and need a change, but what are you changing for?
"Either I get booed off or someone comes along and you say 'I can't say no, I've got to go'.
"Only time will tell, but there's no thirst from me to be running out of here.
"I enjoy the challenge, and that changes over time, but I'm certainly enjoying what we're trying to achieve this season, because it would be a magic story.
"Losing your best players, and cutting your cloth, and getting other players in."
Skipper Tom Heaton is another in the gossip columns, again linked with Everton, and Dyche added: "I’ve had it a lot since I’ve been here. It’s a positive in many ways because other clubs are being linked with your player.
"It’s flattering for all, it means you’re doing a good job, if you’re being recognised, whether its fact or fiction. You would expect our players to be linked with different situations because they’re good players."